Drawing on a wealth of industry knowledge and a network of media contacts, we design comprehensive PR strategies that encompass all facets of public relations from strategic PR and media relations to insightful industry analysis, captivating events, insightful press trips and engaging content creator campaigns. Whether you're offering stunning accommodations, thrilling experiences, attractions and regardless of size of destination or product, Vestmar PR is your trusted partner at every step, delivering honest and genuine PR work.
How we can help
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Strategic work
From idea generation to objective setting, developing inspiring campaigns, ensuring clients’ brand and messaging is on point and delivering results and reports, our strategic competencies deliver vision and growth.
• Strategic planning
• Reputation management
• Development and positioning of brand message
• Thought leadership and profiling
• Brand PR and partnerships -
Media relations
A little black book of editors, journalists, freelancers and content creators, coupled with a deep understanding of the needs of the media, forms the basis of our media relations work in order to achieve engaging coverage.
• Press office management
• Proactive outreach across all media types
• Creation and distribution of press collateral
• Networking across the media industry
• News announcements -
Content creators
We identify and partner with influencers and content creators whose style and audience align with your brand. We help create authentic, visually appealing and engaging content, which inspires and drives engagement.
• Content Creator identification and screening
• Defining and setting out achievable results
• Management & execution of campaigns
• Generating organic buzz
• Brand ambassador programmes -
Events & press trips
Seeing is believing! Events and press trips are the best way to showcase a product, for media to become inspired and gain first-hand insights for powerful stories.
• All aspects of event planning & organisation
• Organisation and stellar content for all types of trips
• Sourcing, securing media and hosting of trips
• Ensuring relevant follow-up ahead of coverage -
Industry insight
Understanding the fabric of the travel industry, knowing the right people and forging partnerships is crucial in amplifying clients’ brands, both internal and external, within the industry.
• Trade show support & representation
• Trade PR and facilitating comments and opinions
• Research & trend reports
• Partnerships with tourist boards and providers -
Results & reports
How do we measure PR? How do we quantify objectives? How do we tell the final campaign story and how do we learn for the next? By analysing and reporting on results.
• Setting out achievable KPIs and securing results
• Ensuring coverage is produced and delivered
• Producing comprehensive reports
• Recommendations